Marketing Services

Business Team At Attention Marketing we are dedicated to delivering your message with excellence. Put our skills and experience to work for you, and get more attention! Some of the marketing services we offer include:

Advertising Strategy and Execution
Marketing Plan Development
Target Market Profiling
Branding/Product Positioning
Publicity: Creating a Buzz
Website Development
Special Events/Promotions
Customer Service Improvement
Focus Groups

Advertising Strategy and Execution

Billboards, TV, radio, newspapers, yellow pages, promotional items, and trade shows are just a few of the myriad of ways to advertise. All forms of advertising have strengths and weaknesses. The most important consideration when selecting where, when, and how to advertise is your answer to the question: Who? Knowledge of your target market is imperative in planning an advertising strategy that will get results and use your marketing dollars to the greatest effect.

As your advertising agency, Attention Marketing will give careful consideration to your target market profile when developing a relevant message for your advertising campaign. When it is time to execute your advertising plan, we will put our expertise to work in selecting the advertising media and methods that will best reach your potential customers. We have developed relationships with media outlets which allow us to purchase advertising space and airtime at affordable rates, and we pass that savings on to you!

You can trust Attention Marketing to deliver your message with excellence as we develop and produce:

TV commercials
Promotional videos
Radio commercials
Billboards
Signs
Websites
Brochures and other printed materials

Marketing Plan Development

Whether yours is a brand new business or one that has been around for years, an annual written marketing plan is crucial to reaching your customers with a consistent, effective message. At the same time, a written and well executed plan assures you won’t have your entire marketing budget spent three months into the year.

We know your organization is unique. As your advertising agency, Attention Marketing will use a comprehensive approach in developing your unique marketing plan. We will look at your organization’s overall objectives, your short- and long-term goals, your geographic market, your competition, and most importantly, your target market(s) in developing your unique message and promotion strategies. We will give it our best attention because we view marketing plan development as one of the most important marketing services we provide!

Target Market Profiling: Making your marketing dollars stretch!

The term Target Market can be defined as a fairly similar group of customers to whom a company wishes to appeal. Your organization may have one, two or more target markets. Profiling involves identifying the common characteristics (age range, income level, hobbies, etc.) of your “typical” customer.

Using internal data, customer surveys, focus groups, and/or industry data, Attention Marketing will profile your target market(s) and help you determine what that typical customer looks like. Working from this profile, we will work with you to develop a custom-tailored marketing plan and advertising budget. We will put our experience to work, helping you stretch your marketing and advertising dollars.

Branding/Product Positioning: Perception is all there is!

Positioning (or branding) of your product and your organization is another essential step to achieving success. The importance of how potential customers perceive your product and your organization cannot be overemphasized.

As your advertising agency, Attention Marketing will help you ask and answer the tough questions about how potential customers perceive your company and your product. We will help you find the attributes you must emphasize to influence that perception in a positive direction. Effective branding is one of the most cost-effective ways to set yourself apart from your competition.

Publicity: Creating a Buzz

Publicity is free media coverage of your organization, product or event. It is often more influential than advertising because with publicity, potential customers hear someone outside your organization talking about you, not you talking about yourself. You may want to create a buzz about your product, your company, your employees, your president, or your involvement in the community, but you are not sure how. When you choose Attention Marketing as your advertising agency, we will guide you through the process and help you attract and capitalize on free media attention.

Website Development: A Website is a Location!

In today’s online world, like it or not, customers expect every business to have a website. Effective online marketing is a must! Once potential customers get to your website, they expect to have all of their questions answered about your company, its services, and its products. While a professionally developed website is an essential tool in building your business, an unprofessional website can reflect badly on your company, coloring potential customers’ perceptions, and may affect your ability to even get them through your door to consider your product/services.

A website is not just an online advertisement, it is a place potential customers can go to learn about your products, inquire about your services or even make a purchase! Your website is your 24/7 on-call salesperson, there to answer questions, take orders, and present your products and services online in a manner consistent with your image.

Attention Marketing provides website design and development services and we do so with your overall marketing objectives in mind. Our team of online marketing experts will evaluate your website, recommend improvements, and implement the changes necessary to make your website a viable profit center. Our website development team will also implement Search Engine Optimization (SEO) strategies to assure that potential customers are able to find your website easily on major search engines.

Special Events/Promotions: Put your best foot forward!

Whether it is a grand opening or a celebration of 50 years in business, you want your event to make the best possible impression on your customers and potential customers. Attention Marketing can assist you by managing all the details: from designing the invitations and advertisements promoting your event to arranging the catering and entertainment. Our attention to detail will help make your next event a success.

Custom-Tailored Customer Service Improvement

Just as one medical treatment plan isn’t applied to everyone with the same condition, organizations seeking to improve their customer service need different procedures, policies, people, and equipment, Therefore, each company requires a different approach (or treatment plan) in order to produce the desired results: improved customer service. Often training alone will not be enough to improve the customer’s experience. Changes in procedures, investment in equipment, or improvement of communication between departments may also be necessary.

With our custom-tailored approach, Attention Marketing will evaluate your organization’s current policies, procedures, and performance. Based on our assessment, we will recommend the changes necessary to improve your organization’s customer service. We will also provide the workshops or one-on-one training sessions necessary for your staff members to sharpen their customer service skills.

Focus Groups

Few things are more exciting than a new product idea that promises to be more popular than the iPod. We would all like to develop that product! But before Apple Computer developed the iPod, you can be sure they invested heavily in research to determine who the early adopters would be, and what those potential customers wanted from a personal music player. That is where focus groups come in. Attention Marketing can conduct focus groups that will provide you with valuable insight into what potential customers think of your idea as well as suggestions for designs, options, pricing strategies, and even your name, logo, and packaging. And yes, iPod’s white ear buds were probably the result of a focus group, too!

Attention Marketing is an advertising agency dedicated to helping businesses reach their goals through sound marketing strategies in Yakima, Washington State, and beyond.