No, it isn’t me. Although I often give the same advice to my clients. This advice comes from one of the most noteworthy, successful business owners in the Pacific Northwest, Les Schwab. My husband is reading his book, Pride in Performance: Keep it Going. In it he advises business owners to advertise, to be consistent in their advertising, to stick with one medium (not a little of this and a little of that), and to continue to advertise regularly. 
This is such good advice! You might not see immediate results from your TV, radio, or print advertising. You shouldn’t expect them, either. Think of advertising as an investment. It’s an effective at keeping your company at the top of potential customers’ minds. That’s where you want to be. That’s where you need to be when the time is right and they’re ready to buy.
Maybe your advertising is spread out over several media or you just don’t have the time to devote to it. A good advertising agency will help bring direction and focus to your media strategy. It will also allow you more time to do what you do best – run your business! Contact Attention Marketing for more information today!
Lady Gecko is a character we created to help promote Elliott Insurance in Yakima. She’s a sassy but classy little gecko with a quick wit and a deep disdain for big call center insurance companies. Lady Gecko is a big fan of shopping locally for insurance whether it’s in person, over the phone, or online. She’s not a sell-out like her brother.
In this commercial, Lady Gecko is all about technology.
Lady Gecko Loves Technology
She is on Facebook, Twitter, and YouTube. So, if you want to see the latest about the Lady, you can just look her up.
Although I have been a PC for many years, I have to hand it to Apple. They know how to market. I especially enjoyed the most recent Mac campaign launched to combat the new Windows 7 operating system. “PC” is anchoring a newscast reporting about Windows 7, and learns from man-on-the-street interviews that people are lining up to switch to a Mac instead! Watch commercial.
Then there are the flashbacks with the visibly younger PC. “Windows Vista won’t have any of the problems XP had.” And so on.
Well, I’m happy to say that I’ve moved over to the cool side. Rather than take my chances with Windows 7, I purchased a Mac. I’m delighted with its speed and stability. No crashes or lockups during my first video project. Impressive!
It may be true that “…mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.” I decided I was done suffering. Hello Mac!
