Recently I was introduced to an iPhone ap that impressed me - a voice activated Google search! I’ve been using voice activated dialing for several years now. It’s such a convenience when I’m in the car, sitting at my computer, walking on the treadmill. I don’t have to remember numbers or fumble around with the little tiny keypad. I just push the button on my bluetooth and say,”Call Linda.” My Blackberry dutifully dials the number. Pretty sweet! But to be able to search the internet that way? That’s fantastic!
Earlier this week I saw an electronic ad for 3D television. Having purchased several HDTVs to replace the old tubes within the last two years, I must say that I wasn’t very excited to hear about the newest TV technology. You’re going to tell me that I have to replace my TV sets again? That’s not going to fly with the American public. We still think that TV sets should be replaced as often as an appliance or a piece of furniture, right?
Then there’s the iPad. It’s not even available in most places yet, but it’s already generating lots of buzz. Cool aps, touch screen, 3G. But we just bought new computers! Ugh!
When does it all become too much? Do you ever want to escape to a place where there is no cell service and dare I say it… no wi-fi? I daydream about it sometimes. I even found such a place on the picturesque Oregon Coast. But I don’t know how long I would last in that tech-free zone. Maybe a day. I haven’t made a reservation. Yet.
Lady Gecko is a character we created to help promote Elliott Insurance in Yakima. She’s a sassy but classy little gecko with a quick wit and a deep disdain for big call center insurance companies. Lady Gecko is a big fan of shopping locally for insurance whether it’s in person, over the phone, or online. She’s not a sell-out like her brother.
In this commercial, Lady Gecko is all about technology.
Lady Gecko Loves Technology
She is on Facebook, Twitter, and YouTube. So, if you want to see the latest about the Lady, you can just look her up.
Chances are you have a Facebook account by now. If you haven’t yet joined the 300 million people making use of this social networking tool, you might want to give it a try. It’s a great way to reconnect with former classmates, colleagues, and even family members!
Recently, I attended a workshop about using social media (Facebook, Twitter, YouTube, MySpace) to promote your business. We know that people are spending more and more time online, and that it’s increasingly harder to keep their attention and achieve top of mind awareness. Social media can be a great way to do that.
You probably have someone within your organization that spends a lot of time on Facebook or Twitter. So even if you’re not a big fan of social media yourself, it doesn’t mean your business can’t have a presence on these increasingly popular sites. Put your resident expert to work creating and maintaining your business account. Just make sure all of your social media accounts drive users to your website.
If you don’t know where to begin, your advertising agency should be able to help you. Or contact us!
In the meantime, follow Lady Gecko — the latest creation of Attention Marketing — on Facebook, Twitter, and YouTube.
