http://www.laurasample.com/blog Just another WordPress weblog Fri, 06 Aug 2010 22:26:45 +0000 http://backend.userland.com/rss092 en No, it isn't me. Although I often give the same advice to my clients. This advice comes from one of the most noteworthy, successful business owners in the Pacific Northwest, Les Schwab. My husband is reading his book, Pride in Performance: Keep it Going. In it he advises business owners to advertise, ... http://www.laurasample.com/blog/?p=108 The commercial we created for Sample Electric is finished! It features our fine furry friend, Sparky. As promised in my last post, we're giving you the chance to view it before it airs! Let us know what you think! Watch Commercial http://www.laurasample.com/blog/?p=99 [caption id="attachment_94" align="alignleft" width="270" caption="Sparky the Wonder Dog"][/caption] I recently had the opportunity to work with two different dogs while creating two different commercials. It was quite an experience. Although they are both trained, obedient animals, achieving the exact behaviors we wanted took a lot of time and patience. The end ... http://www.laurasample.com/blog/?p=93 I love the smell of the barn. And although I'm not usually excited to get covered in dirt, when I'm spending time with majestic four-legged creatures I don't mind a bit. I often trying to think of ways to make my hobby into an occupation. Wouldn't it be great to get ... http://www.laurasample.com/blog/?p=86 Tip 1 - Keep Them Close. You've heard it before, but it bears repeating. It costs 5-10 times more to get a new customer than to keep the customer you already have. So what's the best way to keep the customer you already have? Keep them very happy. This may ... http://www.laurasample.com/blog/?p=82 Recently I was introduced to an iPhone ap that impressed me - a voice activated Google search! I've been using voice activated dialing for several years now. It's such a convenience when I'm in the car, sitting at my computer, walking on the treadmill. I don't have to remember numbers ... http://www.laurasample.com/blog/?p=77 Lady Gecko is a character we created to help promote Elliott Insurance in Yakima. She's a sassy but classy little gecko with a quick wit and a deep disdain for big call center insurance companies. Lady Gecko is a big fan of shopping locally for insurance whether it's in person, ... http://www.laurasample.com/blog/?p=71 Chances are you have a Facebook account by now. If you haven't yet joined the 300 million people making use of this social networking tool, you might want to give it a try. It's a great way to reconnect with former classmates, colleagues, and even family members! Recently, I attended a ... http://www.laurasample.com/blog/?p=69 Shout out to all the creative, talented, hard-working teams and individuals that took home awards from today's Addy Awards at the Yakima Valley Convention Center. I love the opportunity to see and appreciate the work that brilliant advertising professionals and students are creating! Too often the unsung heroes working behind the ... http://www.laurasample.com/blog/?p=63 Although I have been a PC for many years, I have to hand it to Apple. They know how to market. I especially enjoyed the most recent Mac campaign launched to combat the new Windows 7 operating system. "PC" is anchoring a newscast reporting about Windows 7, and learns from ... http://www.laurasample.com/blog/?p=58