Comments for Blog http://www.laurasample.com/blog Just another WordPress weblog Mon, 22 Dec 2008 03:32:54 -0700 http://wordpress.org/?v=2.8.5 hourly 1 Comment on Passion! by electronic commerce http://www.laurasample.com/blog/?p=21&cpage=1#comment-7 electronic commerce Mon, 22 Dec 2008 03:32:54 +0000 http://www.laurasample.com/blog/?p=21#comment-7 <strong>electronic commerce...</strong> Good Post! I definetely be adding simlar topics to my site. Love the template!... electronic commerce…

Good Post! I definetely be adding simlar topics to my site. Love the template!…

]]> Comment on TMI or Fewer Dropped Calls? by Diane Ensey http://www.laurasample.com/blog/?p=6&cpage=1#comment-3 Diane Ensey Thu, 31 Jul 2008 20:07:20 +0000 http://www.laurasample.com/blog/?p=6#comment-3 Another example are political campaign signs. Some people throw everything on their sign - their name, position desired, a slogan, logos - the overall result is a blur. What do voters really need? The person's name and the position they are running for! Leave out the rest of the junk! Another example are political campaign signs. Some people throw everything on their sign – their name, position desired, a slogan, logos – the overall result is a blur. What do voters really need? The person’s name and the position they are running for! Leave out the rest of the junk!

]]> Comment on To Slam or Not to Slam by Diane Ensey http://www.laurasample.com/blog/?p=8&cpage=1#comment-2 Diane Ensey Thu, 31 Jul 2008 20:03:50 +0000 http://www.laurasample.com/blog/?p=8#comment-2 I agree that negative ads must work otherwise they wouldn't be used. There is a risk, however. Ad content can get mixed up in a person's mind so that your company is associated with the negative ad, or the competitor is unduly highlighted. For example, there was a commercial where one fast food company was slamming Burger King. For the life of me I can't remember the company who the ad was for or what their point was - I just remember Burger King. The ad actually reinforced the competition, in my mind at least. Subway does a good job of getting around this by not targeting a specific burger/fast food joint. They created a 'generic' fast food joint and this approach seems to work. I agree that negative ads must work otherwise they wouldn’t be used. There is a risk, however. Ad content can get mixed up in a person’s mind so that your company is associated with the negative ad, or the competitor is unduly highlighted. For example, there was a commercial where one fast food company was slamming Burger King. For the life of me I can’t remember the company who the ad was for or what their point was – I just remember Burger King. The ad actually reinforced the competition, in my mind at least.

Subway does a good job of getting around this by not targeting a specific burger/fast food joint. They created a ‘generic’ fast food joint and this approach seems to work.

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