Lady Gecko is a character we created to help promote Elliott Insurance in Yakima. She’s a sassy but classy little gecko with a quick wit and a deep disdain for big call center insurance companies. Lady Gecko is a big fan of shopping locally for insurance whether it’s in person, over the phone, or online. She’s not a sell-out like her brother.

In this commercial, Lady Gecko is all about technology.

Lady Gecko Loves Technology

She is on Facebook, Twitter, and YouTube. So, if you want to see the latest about the Lady, you can just look her up.

Chances are you have a Facebook account by now. If you haven’t yet joined the 300 million people making use of this social networking tool, you might want to give it a try. It’s a great way to reconnect with former classmates, colleagues, and even family members!

Recently, I attended a workshop about using social media (Facebook, Twitter, YouTube, MySpace) to promote your business. We know that people are spending more and more time online, and that it’s increasingly harder to keep their attention and achieve top of mind awareness. Social media can be a great way to do that.

You probably have someone within your organization that spends a lot of time on Facebook or Twitter. So even if you’re not a big fan of social media yourself, it doesn’t mean your business can’t have a presence on these increasingly popular sites. Put your resident expert to work creating and maintaining your business account. Just make sure all of your social media accounts drive users to your website.

If you don’t know where to begin, your advertising agency should be able to help you. Or contact us!

In the meantime, follow Lady Gecko — the latest creation of Attention Marketing — on Facebook, Twitter, and YouTube.

Shout out to all the creative, talented, hard-working teams and individuals that took home awards from today’s Addy Awards at the Yakima Valley Convention Center.

I love the opportunity to see and appreciate the work that brilliant advertising professionals and students are creating! Too often the unsung heroes working behind the scenes, advertising agencies and producers rarely get recognized for their work because their job is to make their clients’ ads shine and their clients’ brand a household name.

Like my colleagues, I’m happy to point the attention to my clients. But for today’s winners, it’s OK to bask in the limelight…for now! Enjoy the victory!