No, it isn’t me. Although I often give the same advice to my clients. This advice comes from one of the most noteworthy, successful business owners in the Pacific Northwest, Les Schwab. My husband is reading his book, Pride in Performance: Keep it Going. In it he advises business owners to advertise, to be consistent in their advertising, to stick with one medium (not a little of this and a little of that), and to continue to advertise regularly.

This is such good advice! You might not see immediate results from your TV, radio, or print advertising. You shouldn’t expect them, either. Think of advertising as an investment. It’s an effective at keeping your company at the top of potential customers’ minds. That’s where you want to be. That’s where you need to be when the time is right and they’re ready to buy.

Maybe your advertising is spread out over several media or you just don’t have the time to devote to it.  A good advertising agency will help bring direction and focus to your media strategy. It will also allow you more time to do what you do best – run your business! Contact Attention Marketing for more information today!

The commercial we created for Sample Electric is finished! It features our fine furry friend, Sparky. As promised in my last post, we’re giving you the chance to view it before it airs! Let us know what you think! Watch Commercial

Sparky the Wonder Dog

I recently had the opportunity to work with two different dogs while creating two different commercials. It was quite an experience. Although they are both trained, obedient animals, achieving the exact behaviors we wanted took a lot of time and patience. The end result was well worth it, and I look forward to sharing the new commercials with you once they’re ready to air.

One of the dogs, Sparky, is pictured here. He is a terrier mix with tons of spunk. He has so many different expressions, from happy and content to fierce and annoyed. He was very fun to work with once I learned to flow with him and wait for him to be ready to perform. I even persuaded him to speak over and over again. He must have thought I was crazy or just hard of hearing.

After all of this experience I have decided that the challenge of working with animals is well worth the time and effort. Not too surprising, since working with horses is one of my hobbies.